About – Express Yourself
My life story…
I was born in Vienna/ Austria, on a cold Novemberday.
I studied psychology, communications and medicine, my dream since i was a little girl was to help people live healthier and therefor happier.
When my father died I had to support myselt, and worked on the side in a restaurant and in realestate.
Halfway through becoming a doctor, I needed to invest more time to study, so working as a model to pay for school came quite handy.
more money in less time but then everything came different ...
taking pictures at the F1 tracks of Austria and Hungary for "Puma" was just a start, catalogues like "Meindl'", "Bonne Prix" and campaigns such as "H+H" followed and soon I found myself living further and further, between Hamburg/ Germany, Athens/ Greece, Milan/ Italy and Bangkok/ Thailand... I did very well as a model.
When I got to decide on my next steps- to work in Miami or New York, versus Australia - I didnt have to think for long, I saw another of my childhood dreams within reach, the BIG APPLE! I crossed the Atlantic and started to work in the USA...
Foundations & Lifestyle
Born in Europe, having lived all over the world, happily settled in urban Manhattan / NY.
I love my work, the creativity, the fun and the results. My clients often turn into yearlong relationships; many love the way I work — a strong work ethic, attention to details and patience, creative input and the ability to effortlessly follow directions.
Keep up with the latest trends, but don’t forget your foundations.
Exercise, a healthy diet, spirituality, walks in nature, time with friends, spending time with your furry companions — everything contributes to a well-rounded life, happiness and personality.
… take your time, look around, and learn all there is to know about Barbara. We hope you enjoy this site and take a moment to drop her a line.
My Name and an Epic Initial Branding Fail
My real name is “Barbara”... BUT I wanted a unique name. So I shortened BA.rbara D.uerrer to “BAD” when I started to work.
Soon I hated that shortening — everyone was asking the same question. Well, that lesson is learned… never again a synonym like that!
But: A change was not so easy — everyone who met me knew me with this synonym!!